Diamond Pest Pro website case study

The project

Diamond Pest Pro is a home-service business that operates across four distinct markets in the Carolinas. A company in that position has a specific website problem: one generic “areas we serve” page does not rank in four separate cities. The brief was to give each branch and each service its own real page, backed by clean structured data, so the site could compete in local search everywhere the business actually works.

The build

This is a custom Astro 5 static site styled with Tailwind CSS v4, built in code with Claude. The design is a light, trustworthy look: an off-white base with deep indigo and green accents, bold sans-serif headlines, and photography of technicians at work. Trust markers like the review rating, the satisfaction guarantee, and licensing sit high on the page where they do the most work.

Key technical decisions:

• A page per location. Each of the four branches gets its own landing page at /locations/[city-state]/, so every market has a dedicated URL to rank in local search rather than competing for one shared page.
• A page per service. Each of the twelve services gets its own service page, so the site can target every service-and-city combination people actually search for instead of stuffing them onto one list.
• Structured data for local search. LocalBusiness and FAQPage JSON-LD give search engines the company’s locations, service area, rating, and FAQs in machine-readable form, which is what feeds rich results and map-pack visibility.
• Fast and image-light. The site ships as static HTML with optimized images, so it stays quick on mobile, where most of these searches happen.
• SEO in progress. Diamond Pest Pro is a new local-SEO client. The site is the foundation; the ongoing engagement builds on it, and there will be ranking and traffic numbers to show in the coming months.

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